Behind the scenes of blooming a new brand.

Know more. Grow more.

At EdiFi Credit Union, we promise to devote time and resources to empower you with the financial knowledge needed to build generational security.

We’ll stay small enough to keep things personal but large enough to provide affordable, high-tech services. We’ll help you know more to grow more!

The Symbol


The logo is comprised of shapes that represent our core brand characteristics. Strong, bold lines symbolize strength and stability. Books represent the wealth of knowledge of our team members who lead with education and expertise. This knowledge allows us to make informed, balanced decisions and solve complex problems unique to each member as we help them navigate through their financial journey. The budding leaf connects us back to nature, symbolizing potential, positive transformation, and growth. If you look closely, you can see an ‘E’ and ‘F’ for “EdiFi” hidden within the mark.

Midnight Blue
Navy Blue
Jade Green