Behind the scenes of blooming a new brand.

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The Hello Credit Union logo is a dynamic wordmark that juxtaposes a strong, bold typeface with an iconic smile emoticon. The modern, sleek sans-serif typeface utilizes strong lines and sharp corners to convey strength and security while the smile reflects a kind warmth and approachability. This symbol speaks to the credit union’s genuinely helpful nature as a force for good in the community, as well as its long history of putting members first.